When someone dies by suicide, their family members are 3x more likely to die by suicide themselves. This tells us suicide is cyclical, and healing their trauma is how we end it. To raise awareness and money for Project Unbroken, the ancient Japanese art of kintsugi was used to reimagine grief to tell the stories of victim's of suicide loss.
"This campaign transforms grief into hope."
144 Million
Earned Impressions
“A cinematic film featuring real stories
from suicide loss survivors”
We held an exhibition at a gallery in New York where guests were invited to walk through three rooms that told our victim's stories. Each room consisted of an immersive soundscape with audio from the interviews, along with each family member's reconstructed object. We were joined by victims of suicide loss, people who worked on the project, friends, family members, and the founder of Project Unbroken herself. Kintsugi kits and merch were available for purchase with all funds going towards giving grants to the families who need them most. Seeing the project physically brought to life was deeply moving for everyone in attendance, including the victims that were featured in the film.
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Learn more about Project Unbroken
Project Unbroken is a nonprofit dedicated to supporting survivors of suicide loss with vital financial, emotional, and spiritual resources to keep their lives in tact. Picture a mother, determined to help her children heal, but financially, they are trapped in the home where their father took his life. Or a promising young man setting aside his dreams of college to support his grieving family. These are the stories that fuel our mission. Thanks to our donors, we have hope. Project Unbroken provides grants for things like counseling, education and keeping kids in their activities. We cannot change the past, but together, we can shape a brighter future.